A Brief Update

We are officially halfway through the calendar year and have landed at the end of the financial year. Tax accountants everywhere are preparing for their annual onslaught of clients, businesses are madly tying up loose ends and shoppers everywhere have been enjoying EOFY sales.

Happy EOFY’s everyone! As the catchy advertising jingle from a couple of years ago would say.

The end of financial year is when you get your financial ducks in a row but it’s also a great time to do some general maintenance. Take some time out to clean up your desk, throw away old paperwork, organise your inbox and update your media monitoring brief.

Your media monitoring brief shouldn’t be a ‘set and forget’ document that you hand over to us at the beginning of your contract and then never look at again. It’s a living, breathing entity just like your organisation or business. Key personnel that you monitor may have moved on and campaigns you were following have wrapped up. Perhaps you’re not capturing all the content you’d expect to so expanding the brief and whittling down on keywords may be the focus.

Here are some of our top tips for updating a media monitoring brief:

DELETE AND UPDATE

Your first task should be to review your media monitoring brief and delete anything that is no longer relevant and remove any personnel that you no longer wish to monitor. Treat it as a live document and simply highlight anything you’d like removed in red and anything you’d like added in green, this makes tracking changes so much easier.

GIVE CONTEXT

Keywords are brilliant but without context it can result in a large amount of irrelevant content. Take the word ‘obesity’ for example, this word alone will pull in an exorbitant number of results, but if you specify in your brief ‘Obesity – Western Australian stories only’ you’ll get more targeted results.

Give as much detail as possible, the more context given the better the Booleans our team will create equalling more accurate results for you.

REVIEW CAMPAIGNS

If your organisation has specific campaigns it’s important to review these as well. Perhaps an apostrophe has been moved or a hashtag has been updated or added. The little nuances of a campaign getting changed can result in content not being picked up.

REVIEW YOUR DAILY UPDATE   

Every day you receive your media monitoring email and scroll through it to see what’s been said and who’s said it but is it all relevant? If you’ve noticed stories coming in that aren’t relevant to you then take a screen shot and send them to team@my-media.com.au. We’ll have a look at what keyword was identified and see how we can amend the search parameters to ensure you only receive relevant content.

YOUR SOURCE LIST

Specifying what media sources, you’d like monitored is another great way to ensure you only receive accurate content. You can block websites you don’t want content from or likewise you can specify a list of websites that you only want to receive content from excluding all others. At MyMedia we cover all the major radio stations and rural ABC WA but if there’s a small community station you’d like monitored simply let us know.

If you’re a MyMedia customer, then you’ll be hearing from us over the coming weeks as we check in to ensure your brief is returning the results you’re after. Of course you’re always welcome to contact us at any time regarding your service by emailing, team@my-media.com.au

Good luck with the rest of your EOFY to-do-list and we’ll speak to you soon.