Why MyMedia
KNOW WHAT THE MEDIA IS SAYING, BE PART OF THE CONVERSATION.
Media monitoring is essential for businesses to keep track of what is being said about their brand, products, and services across various media platforms, including print, broadcast, online and social media. It is important to businesses as it provides valuable insights into their reputation, brand sentiment, and industry issues as they might arise, allowing them to evaluate their organisation’s public relations performance and in turn manage and mitigate risks associated with their organisation’s reputation.
MyMedia is a media monitoring service that helps West Australian businesses track their brand mentions across multiple media channels, providing them with real-time insights and alerts about their reputation. As the leading media monitoring provider in Western Australia, MyMedia offers a range of features that make it an ideal tool for businesses looking to manage their media monitoring needs.
Media monitoring helps to identify potential reputational threats and allows organisations to respond to these issues in a timely manner. By keeping a close eye on media mentions, brands can quickly identify negative sentiment, emerging issues, and potential crises. Being part of the conversations early, or having the opportunity to influence the narrative for an emerging issue is pivotal in mitigating risks to reputation.
Features that make NEWSROOM an effective media management tool include;
Traditional and Social Media
Our service platform, NEWSROOM brings your traditional and social media news content together in one place.
Clip Downloads
Streamed audio & video clips are editable and downloadable so you can save your clips locally for a permanent reference.
Reports & Analytics Add insightful analytic charts to your reports. Create ad hoc coverage coverage reports or automate delivery at your preferred interval as PDF or HTML. Customise NEWSROOM reports and emails with your logo.
Instant Broadcast Alerts
Create alerts for key broadcast coverage, delivered to your inbox as its received. Watch/listen links take you directly to the source coverage with edited summaries to follow in your normal NEWSROOM workflow.
Owned Content
Record interactions with journalists and other stakeholders, upload media releases or other key documents as you navigate through an issue. Fold these owned content items into your earned news content media reports to give context where you need to.