When you’re promoting your brand, media monitoring is a vital part of your marketing. Media monitoring basically means keeping an eye on what is being “talked about” in the media, and how it relates to you – and then of course using the media and current topics to your advantage.

Here are five reasons why you need to monitor the media; and how your brand could fail if you don’t.

What we see on social media does not happen by chance.

In the early days of Facebook, we would see everything that our friends posted, and it was delivered to us in chronological order. But as more and more businesses began using social media for their marketing, newsfeeds became saturated. Algorithms were introduced to determine what content we saw.

Some people may not know anything when they hear the word Artificial Inelegance- It can be confusing as each individual may have their own perception of what they believe AI really is and what it means to them. For Public Relations Practitioners it means the future is closer than they may think.

Do you know the true meaning of AI?

The media industry is a real passion of mine and has been for over 20 years. I have spent a decent amount of time living and working (in the media industry) over in the eastern states of Australia and the UK before returning to my home city, Perth here in Western Australia. I have seen how media and the monitoring industry have changed. Here are a few throwbacks of our media monitoring industry that might make you smile as you reminisce with me.